Game Changers

Since its earliest days, Ferrari has been renowned for its passionate soul and focus on both the future and innovation. Driven, of course, by the pioneering spirit of its Founder.   

The Prancing Horse’s path was clear even from its very first car, the 125 S, which debuted in 1947 clothed in a completely original design and powered by a high-revving but lightweight 1,500cc V12.

Game Changers takes visitors on a journey of exploration of Ferrari’s most revolutionary models and their futuristic designs, the most innovative technology it adopted in its competition and GT cars alike, and the outstanding performance delivered by its relentless research and development which resulted in its most unforgettable victories. 

The story revealed to the Museum’s guests as they explore the exhibition is divided into three sections: design, technology and performance.

The exhibition journey culminates perfectly in the story of the marque’s Innovation, a subject dear to Ferrari, and its very latest game changer, the Purosangue, giving the public its first up-close glimpse of Ferrari’s latest arrival which is also the first four-door, four-seater Ferrari.  A completely original car in every way: the ultimate combination of sleek athletic design, comfort, versatility and driving thrills.