Modena and the surrounding area are great for shopping and give visitors the chance to take home a souvenir of the flavours, products and articles of excellence made in this city.

The city’s historic shops are famous, businesses and artisan workshops that have occupied the same premises for more than 50 years and still have the same shop sign and original furnishings, representing an important part of Modena's tradition and culture.

A descendant of the traditional medieval market that used to fill the streets and piazzas in Modena with bustle and noise, Albinelli indoor market has been a flavour-filled meeting place in the historical centre since 1831, where today, as then, you can buy all the local typical produce and international foods. With its refined architecture and a sculpture by Giuseppe Graziosi, since 1997, Albinelli Market has been recognised as a monument of national historical interest.

The historical centre is home to many shops selling clothing, perfumes, leather goods and costume jewellery, books and food.

Modemoremio, a company that promotes the historical centre, works all year round to endorse the retailers and shops in the centre of Modena with organised, original initiatives.

There are weekly markets in Modena and throughout the province, where people have met and made purchases since ancient times.

Held to mark traditional natural, religious and historical events, fairs, festivals and feast days are always a good opportunity for buying artisan products linked to the season.

There are also many retail outlets selling discounted goods, like the famous clothing and accessory factory shops in the Carpi area and farm shops selling food, especially cured meats and cheese, but also fruit, both in the valley and also in the hills and the mountains.

In the Apennines you can also buy directly from the producers or at local markets, festivals and fairs. Products include natural cosmetics, jams, marmalades and preserves, syrups, liqueurs, cereals, mushrooms, and fragrant berries such as bilberries, raspberries, strawberries, blackberries and redcurrants.

Agritourism businesses, cheese, ham and vinegar producers are other places perfect for buying products of excellence made in Modena, such as preserves, Vignola cherries, Parmigiano Reggiano cheese, Modena prosciutto and traditional balsamic vinegar from Modena.