Maserati Factory and Showroom
It was founded in Bologna by Alfieri Maserati on 1 December 1914 and established as a mechanical workshop named ‘Officine Alfieri Maserati’. In 1926 Maserati was transformed from a workshop, modifying or developing the vehicles of other companies, into a company designing, building and selling its own.
The Maserati brothers adopted the symbol of the Trident, created by the artist of the family Mario Maserati and inspired by the famous statue of Neptune in Bologna, and made it the logo synthesising the new company in a single image. At the end of the 1930s, following the acquisition of the company by Adolfo Orsi, a businessman from Modena, Maserati moved to Modena to the current site in Viale Ciro Menotti. Maserati has been part of the Fiat Group – now FCA – since 2005 and is a prestigious brand in the sector of sports and luxury saloon cars. It can be found in more than 60 countries, where it continues to bear witness to Italian sophistication, elegance and style around the world.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, now also available in hybrid version, the Trident Brand’s first electrified car, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of superlative excellence. A complete range, including V6 and V8 petrol, 4 cylinder hybrid and V6 diesel powerplants, with rear-wheel and four-wheel drive. The range’s prestige was recently even further enhanced by the introduction of the new Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine. The top-of-the-range is the new MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. The new MC20 supercar is produced in Modena, at the historic Viale Ciro Menotti plant.
MC20 is a mix of elegance, sporting prowess and personality, and a genuine masterpiece of style, which inaugurates a new era for the Trident Brand. Designed at the Centro Stile Maserati in Turin, the MC20 marks Maserati’s return to the super sports car segment, with a car that combines mind-blowing performance, ground-breaking technology and audacious technical solutions.
The MC20 is a model that identifies itself by its uniquely Italian character. A tasteful, pure concept, without stylistic excesses: the timeless design that has always been the signature of Maserati cars of all eras.
Developed by the Maserati Innovation Lab and produced at the historic plant in Modena, MC20 is 100% made in Italy.
MC20’s superb looks conceal an uncompromisingly sporty soul, with the new 630hp V6 Nettuno engine that delivers 0-100 km/h acceleration in under 2.9 seconds and a top speed over 325 km/h: an engine 100% patented, conceived, designed and built entirely by Maserati.
The Maserati showroom, inside the factory, is open to the public with free admission from Monday to Friday, 9.00 to 17.00, excluding public holidays and the month of August.
Inside the showroom and the Maserati store, you can admire cars currently in production, a modern car configurator, a historical diorama and the "loop", the semi suspended ring designed by the famous architect Ron Arad.
MASERATI FACTORY TOURS
are not operating from August 2nd to August 22nd. Book your tour on https://maseratifactorytour.modenatur.it/en/
"MASTER MASERATI" DRIVING COURSE
Safe and sports driving courses designed to give participants the chance to try out the performance of the various Trident models comprehensively and in total safety. http://www.maserati.com/maserati/international/en/brand/master-maserati-driving-courses