The Motor Valley

The Motor Valley

Excitement is guaranteed at the production center of the world’s best known automobiles.

Modena is the birthplace of Enzo Ferrari, and automobile manufacturing and legends of speed are an integral part of local culture. A talent for business, a passion for high-performance machines, a devotion to the possibilities of mythical speed—those ingredients have made Modena the car capital of Italy and the world, in the heart of the Motor Valley. In addition to the Ferrari Museums (one is located in Modena and another in nearby Maranello), a journey of only a few kilometers takes visitors to plants, private collections and to such shrines as the Maserati plant and showroom, the Umberto Panini Collection of vintage cars, the Stanguellini Museum, the Righini Collection, the Pagani factory and its museum, and the Autodromo di Modena. A few kilometers from Modena you will find the museums and factories of Lamborghini and Ducati and many other attractions.


Land of motors

The unmistakable color, the unique designs, and the powerful roar of engines: that’s Ferrari, a name that became legendary. Today, the “Prancing Horse” logo is known the world over for its custom-built red racing series and its triumphs in Formula 1 racing. Ready to meet the myth face-to-face? Book museum visits and guided tours now.


Land of motors

A world leader in the production of luxury sports cars, Maserati’s unmistakably stylish, high-performance automobiles are always a standout. Unique, elegant, and sporty, “The Trident’s” models are unlike any other. Visit the Maserati showroom and book a factory tour your for an in-person experience of these Italian-made masterworks



The Pagani brand was born in 1998 when Horacio Pagani, the visionary Italian-Argentinian entrepreneur, chose Modena to make his dreams come true. The Pagani brand is synonymous with high technology, extraordinary aesthetics, and excitement. Pagani models—from the diligent search for innovative materials, high performance, and design “sculpted by the wind”—are created to astound. Plan a guided tour now to the Pagani factory and workshop-museum.

Explore the motor valley

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Discover Ferrari, Maserati, Pagani, all the private collections, museums, factories and circuits in Modena and around. Within a few kilometers from Modena you will find the Lamborghini factory in Sant'Agata Bolognese, Ducati in Bologna, the Ferruccio Lamborghini Museum in Funo and much more!

Suggested itineraries

Book an activity


Pagani Factory and museum tour

from April 30, 2022 to October 26, 2024

Guided tour to The Stanguellini Museum

from January 2, 2023 to July 28, 2024