
Motor Valley
Book Car Museums, Factory Tours and Motor Valley Experiences in Modena
Modena is one of the main destinations in the Motor Valley of Emilia-Romagna and the birthplace of Enzo Ferrari. Modena and its province are home to automotive museums, historic collections, manufacturers of sports and luxury cars, racing circuits and a wide range of experiences dedicated to the world of motorsport.
In the city of Modena, visitors can explore the Enzo Ferrari Museum, dedicated to the life of Enzo Ferrari and the history of the Ferrari brand, the Maserati factory and showroom, the Umberto Panini Maserati Collection APS, and the Stanguellini Historic Car Museum.
In Maranello, around 20 km from Modena, you will find the Ferrari Museum, dedicated to Ferrari’s racing heritage, Formula 1, road cars and technological innovation.
Elsewhere in the province, you can visit Pagani Automobili in San Cesario sul Panaro, where the Horacio Pagani Museum is located and guided tours of the production atelier are available by advance booking, as well as the Righini Collection and the Modena Autodrome.
Just a short distance from the province of Modena, other major Motor Valley attractions include the Lamborghini Museum and Lamborghini factory in Sant’Agata Bolognese and the Ducati Museum and Ducati factory in Bologna.
Available experiences may include:
- museum admission;
- guided factory and production atelier tours;
- visits to historic collections;
- private tours and VIP Experiences;
- test drives and track experiences;
- itineraries combining several Motor Valley museums and manufacturers.
Visiting arrangements, opening hours, available languages, age restrictions and access rules for production areas vary depending on the venue. Advance booking is required for many factory tours.
Plan your Motor Valley trip to Modena: browse the available experiences, check dates and times, and book museums, guided tours and motor-related activities online.
Search and book an experience on the date you are interested in.
FAQ – Motor Valley Experiences
Do I need to book in advance?
Yes. For many Motor Valley experiences, advance booking is either required or strongly recommended. Museums, factory tours, guided visits and special activities may have limited capacity and availability.
What is the difference between a museum visit and a factory tour?
A museum visit allows you to discover the history of the brand, its most iconic models, collections and exhibitions. A factory tour, which is always guided, may include access to production areas and the opportunity to see certain stages of manufacturing or assembly up close. Visiting arrangements vary from one company to another.
Are the factories always in production during visits?
No. Production may be suspended at weekends, on public holidays, during company shutdowns or at certain times of the year. In some cases, the tour may still take place even when production activities are not operating.
Can I visit several museums or manufacturers in the same day?
Yes, but it is important to take distances, visiting times and transfer times into account. Modena, Maranello and the other Motor Valley locations are relatively close to one another, but some experiences have fixed starting times and require punctuality. Always check distances before booking.
How long does a Motor Valley experience usually last?
It depends on the activity. A museum visit may take around 1 hour, while a guided tour with access to a factory can take between 1 and 2 hours. Private tours and VIP Experiences may last longer.
Are tours available in different languages?
Many experiences are available in Italian and English. In some cases, French, German, Spanish or other languages may also be available on request, subject to availability.
Can children take part in the visits?
It depends on the experience. Some factories have age restrictions for access to production areas, while museums are generally suitable for younger visitors as well. Always check the specific conditions of the experience before booking.
Are the experiences accessible to visitors with disabilities or reduced mobility?
Many museums and visitor areas are accessible, but facilities vary from one venue to another. Some locations provide wheelchairs, lifts or dedicated services. If you have specific accessibility requirements, we recommend mentioning them when booking.
Can I bring my pet?
Rules vary depending on the venue. Some museums allow pets on a leash or in a carrier, while restrictions may apply in production areas.
Can I take photographs during the visit?
Photography for personal use is generally allowed in museums, unless otherwise stated. Photography is not permitted in factories and production ateliers for reasons of privacy, safety and industrial confidentiality.
Can I book a private tour?
Yes. Some companies offer private tours, exclusive visits or VIP Experiences with a dedicated guide and additional content. Availability is limited and advance booking is usually required. In this case, please do not book online and contact info@visitmodena.it.
Do you organise experiences for groups?
Yes. Tailored options are available for groups, companies, associations, incentive travel and tour operators. Larger groups may require dedicated time slots, special rates or multiple tour departures. In this case, please do not book online and contact info@visitmodena.it.
How can I travel between Modena, Maranello and the other Motor Valley locations?
You can travel by private car, taxi, private transfer with driver or, on some routes, by public bus or shuttle service. For information, contact info@visitmodena.it.
Can I plan a complete Motor Valley itinerary?
Yes. You can combine museums, factory tours, private collections, test drives and other Motor Valley experiences to create a half-day, full-day or multi-day itinerary. On this page, you can book several visits online and build your own personalised programme. If you need advice or further information, contact info@visitmodena.it.
What happens if I arrive late?
Factory tours and guided visits usually operate according to fixed schedules. If you arrive late, you may not be able to join the tour or move your booking to another time slot. We recommend arriving a few minutes early.
Can I change or cancel my booking?
Cancellation and amendment policies vary depending on the experience purchased. Before confirming your booking, always check the terms and conditions shown on the relevant experience page.
Can a visit be changed or cancelled by the company?
Yes. Visits may occasionally be changed or cancelled for reasons related to production, safety, privacy or other operational requirements. In such cases, the specific terms and conditions of the individual service will apply.
What is the best time of year to enjoy Motor Valley experiences?
Motor Valley experiences are available throughout the year, but availability, opening days and production activities may vary depending on the season, public holidays and company shutdown periods.
Can I buy an experience as a gift?
It depends on the individual activity. Some experiences offer gift vouchers or gift options, while others require a specific date to be selected at the time of booking.
Who can I contact if I want to organise several experiences in the same day?
You can contact the Modena Tourist Information Office for help planning your itinerary, checking distances and identifying the most suitable options based on the time you have available.
The technical management of bookings is provided by Modenatur, a licensed travel agency and operator of the Tourist Information Office of the Municipality of Modena.



